Friday, August 23, 2013

Fender Guitar

The New York Times has a nice piece on Fender Guitar.  Notice that while Fender is facing changing consumer music preferences and a maturing or even declining market, one of their most significant competitive problems is Fender's existing products (i.e. it is a durable good).  This is one of the topics that I talk about in Industry Analysis and this is a great example of how a firms product today can reduce demand for the firm's product in the future.

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