Health Insurance Paying for Health Prevention

An idea whose time has finally come. Geisinger Health System (a health insurer) is paying for extra nursing staff for primary physicians in order to help chronically sick patients with medication questions and dietary information in order to keep these individuals healthy and out of the hospital (and reduce Geisinger's insurance payouts). This makes a great deal of sense, not just from an economic perspective - spend more on nursing staff so that you can spend even less on patient hospital bills - but also from a consumer perspective view, that the health insurance industry is in the business of increasing the health of their customers.