Thursday, October 18, 2012

Cable TV Pricing

In class I go over pure and mixed bundling using cable TV as an example.  Here is a NY Times article on pricing in cable TV and since the cable provider does not "a la carte" price, then this is a good application of the bundling model.  It also is showing that looking at what the consumer is willing to pay is how cable TV and in some cases cable channel content providers look at pricing their services.

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