Hertz Looking in Group Pricing Rental Cars

The Wall Street Journal has an interesting article on how Hertz is investigating how to price rental cars between Hertz, and their recent acquisitions of Dollar and Thrifty rental car companies.  Hertz seems to be leaning toward pricing each in different segments (or groups) to compete in the three major categories of the rental car market - which is an application of the price discrimination model that I present in class.