Universal Theme Park and Price Discrimination

The New York Times reports that Universal Studios Theme Park is using a price discrimination model to increase revenues from park customers.  For $299 you can get valet parking, VIP tickets - which let you skip to the front of the line and other park amenities not available to those not paying the higher price.  As presented in class, this type of price discrimination (Group Pricing) will lead to higher revenues and profits than if the park were to charge all customer's the same price.