Monday, September 14, 2015

Web Price Discrimination

The Wall Street Journal reports on research showing that firms charge people different prices depending on operating system and whether they used a mobile device.  In Industry Analysis we talk exactly about this type of potentially profit maximizing behavior, which in economics is called price discrimination or variable pricing.  In this case here we have group pricing, where firms have a profit maximizing incentive to charge customers in more price inelastic groups higher prices than customer who are more price elastic.

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